Our goal was simple: Re-branding the well-known sandwiches restaurant located in one of the most typical parts of Sydney, Darlinghurst. Oxford Sandwiches were looking for a totally new look that really capture the spirit and culture of the place. So we decided to build everything from scratch. Starting to hand-craft a new type font we established all the aesthetic look of the restaurant to be distinctive, fresh and alluring.
Art director: Simon CA
Design and Type Font: Simon CA